It’s more than simple web analytics, it’s customer intelligence. Get the insights to deliver personalized experiences at scale. December 31, 2023: End-of-life. Upgrading to Analytics Premium and the Experience Cloud Analytics Premium. If the data collection server matches your site’s domain, then cookies are set as first-party. An App ID is a string used to identify one or more apps from a single development team. Different teams manage different sections of analytics depending on the business line. That is strange. Provides great features for analytics and marketing. We know digital. Step 2: Prepare for your exam. Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model. Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools. In Target, click Administration > Reporting and choose either Select per activity or Adobe Analytics to enable the options. Some of the Suite offerings also offer customers the ability to use their own domain name as the owner of the cookie. Introducing 21 must-see sessions - the Best of Adobe Summit On Demand. 5% year-over-year (YoY) and setting a new. default set-up is the last 12 rolling months of volume pertaining to theLearn about the requirements and what to expect when upgrading to Analytics Premium. It includes information about Apple’s Intelligent Tracking Prevention (ITP) program as well as Chrome’s limitations on third-party cookies via the SameSite. Adobe Analytics Premium: Customer 360 1Adobe Analytics PremiumCustomer 360Adobe Analytics2 Adobe Analytics Premium: Customer 360Adobe Analytics Premium: Customer 360 3Get a holistic view of your customers. Transcript. Analytics Data Feed should be used: To utilize the most granular data feed we can provide (visitor ID, hit). Therefore, one wrong move could cause Adobe to quickly lose its premium valuation. 2 Description. The Live Stream dashboards and Live Stream triggers features described below are On-demand Services, and the Algorithmic Attribution feature is a Managed Service . Translation: It will fully go away, and no longer be usable or available - i. Available to Adobe Analytics Foundation, Select, Prime, Premium, Premium Attribution, Premium Complete, and Ultimate customers. Analytics 360’s custom dimensions are configured with either user, session, or hit scope, and they cover the functionality of both conversion variables and traffic variables in Adobe analytics. Reporting Date. You'll have up to 1,000 metrics to use, which can be added to reports to act as goals. But this service. Click Create Feed. Whether you’re just starting to understand your data or you’re at the forefront of making data. 8 billion on groceries, a 10. Adobe Analytics. S. Description. 4-Timed Events for apps by Adobe Analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you. Adobe Analytics Premium—Customer 360 includes all of the capabilities of Adobe Analytics described above in section 1 (except as enhanced below in 5. 0 data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, and data warehouses. It means that Adobe won’t sign a BAA with you to use Adobe Analytics. It is now part of the Adobe Marketing Cloud. Let’s start building! Simple User Retention Analysis in Adobe Analytics. If you have forgotten your Username or Password, or if they have expired, please contact CustomerCare using the following contact methods: email: [email protected]. It enables you to bring online, offline and 3rd party data into one place for a comprehensive 360 degree view of their customers. Adobe Analytics pricing and packaging. Learn about the requirements and what to expect when upgrading to Analytics Premium. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. Pros and Cons. 1 to Dec. In fact, in the 2017 Forrester Wave for Digital Intelligence Platforms, we earned a perfect score for cross-channel attribution. Welcome to the Adobe Analytics documentation home page. During the Pre‐Production Phase, Customer will: (a) create and provide a complete and accurate Runbook to Adobe for review and approval; (b) create and test Customer Customizations for the purposeGoogle Analytics Premium offers a number of enhanced features such as processing 1 billion hits per month, more customization, and strong technical support, but it costs a flat $150,000 annually. Adobe Document Cloud Partners integrate with Document Cloud solutions so you can streamline document workflows and speed business with e signatures inside your existing systems. Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target, and Adobe Analytics seamlessly integrate to elevate experience optimization. The paid plans, starting at $9. g. Good user interface and ease of access. On March 21, 2023, Adobe announced Adobe Product Analytics, a new way to interact with cross-channel data and insights in Customer Journey Analytics. Cost reduction. The Adobe Qualified: Analytics Data Analyst credential validates an individual’s competency, expertise, and operational knowledge as a Data Analyst using Adobe Analytics. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. See Adobe Experience Cloud privacy for more information. Predictive analytics. These plans include goal tracking, split testing, on-site and video analytics, and more. "Cost effective". And you have ability to easily curate all of this so anyone in the company can find their own insights, freeing you up to do the deep data. Fill form: Try Risk Free. Adobe Analytics & Adobe Analytics 2. Adobe Analytics Select, Prime & Ultimate Comparison. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. What it costs: Adobe Analytics is part of Adobe Experience Cloud but you’ll need to contact them to get a pricing quote. Adobe Summit EMEA, The Digital Marketing Conference — Adobe (Nasdaq:ADBE) today announced powerful new capabilities for Adobe Analytics , the data and analytics backbone of Adobe Marketing Cloud , that will help marketers make precise, data-driven decisions to drive return on marketing spend. Support Hours 24 hours a day Mon-Fri in all major international cities: Global Telephone Numbers: U. Analytics Premium gives you: Access to 250 conversion variables (eVars) Mobile App Analytics Analytics Premium. Analytics Data Feed should be used: To utilize the most granular data feed we can provide (visitor ID, hit). To test the integration by viewing an Adobe Analytics report: Start an Adobe Dynamic Media Classic viewer from your account, particularly one that broadcasts the metric that you want to obtain, and interact with it to create some event data. It is a cloud-based software that provides companies with web, channel, and marketing analytics, along with the predictive capabilities of AI and ML. Adobe Analytics Real intelligence when you need it. 0 in web analytics and mobile app analytics. Once purchased, a car can be driven away. Businesses can store client data for the duration of their relationship with them with Adobe Analytics, but. PSLT ‐ Adobe Analytics Premium (2015v2) Adobe Analytics Premium—Managed Services offerings 1. Here’s a glance at the terminology differences between Adobe Analytics and Google Analytics 4. Adobe Analytics enables you to measure traffic sources, customer pathing, content efficacy, and engagement to better understand your website visitors. 497. Also, cohort (retention, churn, latency), fall out, flow, and cross-device analytics. Use these tutorials to learn the features of Analytics and reap the benefits for your business. See how Adobe Analytics compares. Analytics Data Feed should be used: To utilize the most granular data feed we can provide (visitor ID, hit). As a long-time Adobe Analytics consultant, Blast can help you evaluate other enterprise analytics solutions (such as Google Analytics 360 and SnowPlow Analytics) to ensure that we help you select the right solution for your business. Adobe Analytics Premium—Managed Services offerings 1. Everyone needs to collect digital data, analyse it and curate real-time insights across teams. If the collection server does not match your current domain, then cookies are set as third party. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. Not enough reviews. In the Adobe Analytics Login dialog box, in the CLIENT ID field and. Con un análisis en profundidad, creación de reportes versátiles e inteligencia predictiva, conseguirás la base de conocimiento que necesitas para crear mejores experiencias del cliente. 0 is also available in Power BI and the Supermetrics API. Analytics that give you actionable insights. Section 2: Analytics Strategy and Design based on a SDR (12%)The Adobe Sensei powered features in Adobe analytics come through every dimension, every metric, and every segment that matters to you as a marketer. 4. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. 1 Accepted Solution. Reasons for switching to Adobe Analytics Google Analytics is a great analytics tool for smaller businesses and start-up's, but SiteCatalyst is more suitable for larger, enterprise customers. This rule will contain the event condition to load YouTube video and the Video Analytics and YouTube iFrame API scripts. Adobe Analytics 2. In the context of the larger Experience Cloud Architecture, Adobe Analytics plays an essential role in delivering on the data-driven experience promise. See how Adobe Analytics compares. The Adobe Analytics Course curriculum will focus on web analytics metrics, reporting, analysis, debugging, custom events and other administration-related things, and advanced DTM. S. Pre‐Production Phase. Adobe Analytics uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. (refer screenshot attached) Please note that: I do have 'Super - 309149Explore our Adobe Analytics pricing & plan packages to find the one right for your business needs. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. js version 58 or later is required for Customer Attributes. Watch video. S. July 15, 2020. Adobe Analytics Select, Prime & Ultimate Comparison Blast provides Adobe Analytics Consulting for both product versions and can help you decide which is the best fit for. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. The audience is also available as a targeted audience for a campaign experience delivered by Adobe Target, and in Audience Manager. In Adobe Analytics, you navigate a workspace environment, where you’ll see all your reports and. The home page view is customizable in Adobe Analytics and Google Analytics 4. This drag-and-drop report builder makes performing ad-hoc analysis and building semi-interactive dashboards a joy. Adobe Analytics pricing and packaging. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Prime Adobe Analytics Prime helps you better understand your customers, uncover new insights and instantly act on them. Everyone needs to collect digital data, analyse it and curate real-time insights across teams. Adobe Analytics Premium Edition is licensed per-Primary Server Call, per-Secondary Server Call, or both. This helps you understand the power of Branch as an acquisition pathway. Click Tools > Data Warehouse. Adobe Analytics Security Overview White Paper. Analytics that give you actionable insights. Select Analytics, specify the report suites to that you want to receive attribute data, and the attributes to include. The Challenge. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. If the client wants to develop a Business Intelligence (BI) tool or input hit-level Adobe data into a 3rd-party tool. Step 2: Prepare for your exam. Adobe Analytics Training is the industry’s premier solution for legitimate analytics and comprehensive categorization across all of your marketing strategies. But with price, it provides high returns as well. 4. Unquestionable results. Home furnishings and groceries driving growth online. * to deliver, measure and personalize shopping experiences online. Custom Solutions. If your traffic is over 10mm hits per month, or even when you’re under it but have a lot of sessions (over 500,000 to be exact), exceeding the collection limit isn’t your only concern. 1% year-over-year. 0 connection guide. Adobe Analytics (Data Integration) Branch provides a simple and easy way to send all your data to Adobe Analytics. Why they didn't raise that limit is a bit mind boggling; hopefully they'll raise it soon. It allows to share audiences with other adobe products such as Adobe Target and Adobe Experience manager. Powered by Adobe Analytics and based on a new “digital consumer shopping basket” measuring sales of online goods and services, Adobe's Digital Economy Index findings include a 20% increase in digital purchasing power—the amount consumers can buy with a set amount of money over a period of time—since 2014. Clearly, it needed the Visitor Data Mart to get additional capability that you would expect as part of a Web Analytics suite. Adobe Analytics pricing and packaging. In Adobe Analytics, you navigate a workspace environment, where you’ll see all your reports and select. Adobe Analytics and browser cookies. Use Cases and Deployment Scope. Analytics Premium gives you: Access to 250 conversion variables (eVars) Mobile App AnalyticsContains a copy of the Experience Cloud ID (ECID) or MID. Upgrading to Adobe Analytics Premium gives you all the capabilities or products. Adobe Analytics Application Architecture . Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a. 1- Comprehensive Data Insights: Adobe analytics provides in-depth and highly customisable data insights, allowing users to delve deep into their digital properties performance. Data Workbench (Visual data query; rules-based attribution. Web Analytics. Request Name. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. "The Adobe Analytics is a good software to do market analysis and its a professional software if you have the money and know how. Comparing Google Analytics 4 and Adobe Analytics is a bit like comparing different types of cars. Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. Compare Adobe Audience Manager vs Google Analytics 360 (formerly Google Analytics Premium). js. From understanding channel activity to gathering real-time customer insights and opportunities,. Okay. This is partially processed data, available within ~30 seconds. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Analytics Premium: 200 per report suite ; Adobe Target Standard: 5 ; Adobe Target Premium: 200 ; Row limits . The A4T integration lets you use Analytics reports to examine your results. Learn more; Adobe Product Analytics. Creative Cloud apps. The terms set forth within the Adobe Analytics Standard Edition (described above) apply all to the Adobe Analytics Premium Edition in addition to the following,. If you’re an enterprise. This is similar to how GA works. You need customer intelligence. Analysis Workspace allows you to quickly build analyses to gather insights and then share those insights with others. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you. All of this data combines for a higher resolution view and better understanding of an organisation’s. Compare costs with competitors and find out if they offer a free version, free trial or demo. The following Adobe Analytics Premium bundles, which contain sub-sets of Adobe Analytics Premium Complete functionality, a re also available for specific customer needs: Predictive Intelligence, C ustomer 360, Cross-channel A ttribution. Google Analytics, as well as its premium version, is a powerful marketing data analytics solution. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you. Adobe Analytics. Features: AppMeasurement has been updated to version 2. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions. Analytics that give you actionable insights. Pre-Production Phase. Analysis Workspace overview. So whether you’re acquiring, converting, or retaining customers, Adobe Sensei is there to help you do it more effectively using the data that you’re already collecting. Adobe Analytics on the other hand is best suited for large companies over. Adobe Analytics, along with Adobe Target, is used widely throughout the organisation for web performance tracking to understand the overall ecommerce performance. #FFFFFF. The following Adobe Analytics Premium bundles, which contain sub-sets of Adobe Analytics Premium Complete functionality, a re also available for specific customer. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. g. Ecommerce Tracking Adobe Analytics . Webtrends was selected because of the price for Google Analytics Premium ($110k per year) and Adobe Omniture Analytics (twice the price). ”. Tags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Your enterprise needs more than just simple web analytics. Option 1: Add a Touch Metric and add Dimension Elements for Channels. For Adobe Analytics Standard clients, the Exchange data connector and core service is the primary method to feed in impressions, clicks, and view-through conversions from DoubleClick. supplementalDataId. 31), representing 4. Company Size: 3B - 10B USD. Adobe Analytics pricing and packaging. Google 360 lacks the ability to pull in as many data sources. Live Stream data. Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. This strong growth contrasts with electronics, which remains the top category by total spending ($202 billion), but only. Predictive analytics. The new landing page for Adobe Analytics brings together both Analysis Workspace and Reports & Analytics in a single interface and access point under the Workspace umbrella. Create a new rule in you Adobe Launch property by clicking “Add Rule” button under “Rules” tab. Almost, every business depends on some Analytics tool and the two most widely used tools are - Google Analytics 360 (Premium Version) and Adobe Analytics Cloud. Click the Network tab. Higher Data Capacity: Google Analytics Premium has a much higher data capacity than the free version, allowing you to track up to 500 million hits per month per property. Overall Rating. It’s a platform commonly used by marketers and business analysts for business analytics purposes. This cookie is set by the customer's domain after the AMCV cookie is set by the client. Gartner named Adobe Analytics a leader in the first ever Magic Quadrant for Marketing Analytics, positioning them highest for their ability to execute. It is not well suited to joining to offline data sources. When creating an Analytics subscription, field lengths for the uploaded files are truncated. Filter for /ss, to display the Analytics requests. per month. Create a site name/property dimension in Adobe Analytics. likes. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey. Prime Adobe Analytics Prime helps you better understand your customers, uncover new insights and instantly act on them. Sales in certain. Let’s take a look at the benefit of integrating Analytics with the other Adobe Experience. Read reviews. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. Form Popularity . Adobe Analytics overview. In Google Sheets or Excel. * to deliver, measure and personalize shopping experiences online. Watch Adobe Target overview video. Adobe Analytics is better for scale and customization. Get started. 8% growth year-over-year (YoY). Analytics Premium gives you: Access to 250 conversion variables (eVars) Mobile App Analytics. Maximize your technology investment by connecting with Adobe partners who sell, manage, integrate and deliver Adobe products and solutions or provide expert. This post assumes you are contemplating or perhaps have already made the decision to transition from Adobe Analytics to Analytics 360 (Google Analytics Premium). The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics solution, while Google Analytics is only suitable for web reporting. Description: Adobe Analytics enables users to mix, match, and analyze data anywhere in the customer journey. Correct answer by. Normally When you buy a new vehicle everything is set up and ready to go. (refer screenshot below) Please help. October 31, 2022: End-of-sale. We know digital. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. A/B test and optimise every experience, every time, with Adobe Target. commerce, and analytics services. Click Start. Please include a choice to permanently make adobe stock searches "subscription content". 05%). Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. The . Cons. Data Workbench (Visual data query; rules-based attribution. It is more comparable to Adobe Analytics since it has more advanced features and capacity than the standard version. For more information on this feature, visit the documentation. 0 connection guide. I never plan on purchasing a premium image so I would love to never see them. For more information about each field, see “Data Warehouse Descriptions” in Data Warehouse. js (any version) or mbox. In the first two. ”. But with price, it provides high returns as well. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey. The figure shatters. Column limits . This will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in the prior month(s). Adobe Analytics vs. Adobe Analytics & Adobe Analytics 2. This is the easier approach. Ecommerce tracking is perhaps historically one of Adobe’s strongest features (and still is). ago. 9526: U. Al and machine learning. You just need the tracking server and the iOS and Android. Analytics Premium. Several changes occur in your data collection process when enabling Adobe Analytics as the reporting source for Adobe Target (A4T). Hi Ramy, Adobe Analytics Standard combines the capabilities of multiple analytics tools that have been available from Adobe to date: reporting and dashboards (functionality available previously in SiteCatalyst), ad hoc analysis (Discover), Excel dashboarding (ReportBuilder), a raw data repository (DataWarehouse), tag management (TagManager), and data connectors between Adobe and its partners. Google Analytics is a simpler tool for a beginner digital analyst to learn—without the complex terminology of Adobe's eVar and sProp custom tracking throwing off eager analysts at first glance. Analytics User ID Migration; Manage Adobe Target - Product Profiles vs. Los expertos opinan sobre el precio de Google Analytics Premium. 6 billion in online sales during the Thanksgiving holiday on Thursday, marking a 5. They can also be used to associate browsing information to customer records. Adobe Analytics uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. As a result, you are not permitted to create, receive, maintain, or transmit PHI through Adobe Analytics. Bar chart from Google Analytics custom dashboard. 1 License Metrics. That’s a common misconception because Google Analytics does offer users a free version, many of whom never have any reason to update to the premium option, Google Analytics 360, which starts at around $12,500 a month. Adobe Analytics begets Adobe Tag Manager begets Adobe's DMP begets Adobe's bid management platform, and before you know it you're paying them $5 million per year. Adobe web analytics accelerates the organization and preparation of data with the help of Adobe Sensei. 0335Manage your subscription preferences. Key. Tags give customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences. Everyone needs to collect digital data, analyse it and curate real-time insights across teams. Learn about the requirements and what to expect when upgrading to Analytics Premium. Predictive analytics. at. The customer has many dimensions and to get the complete understanding of customers we need to have eyes on every movement on website. Dior used the Advanced Analytics of Adobe. Adobe Analytics Online Training Content. Reviewer Function: Data and Analytics. Analytics Premium. If the client wants Adobe data stored in a client-side database, at the most granular level we can send. Cookie duration: The cookie remains on the visitor’s browser two years from the last login. Likelihood to Recommend. Explore our Adobe Analytics pricing & plan packages to find the one right for your business needs. Adobe Status provides service availability and performance impact information for all Adobe products and services. Using Adobe Analytics heartbeat-based video reporting, you no longer must enable the four video viewer events (Play, Pause, Stop, Milestone) when you configure Adobe Analytics in Adobe Dynamic Media Classic. Character limits . For more details and timelines, see the end-of-life notice in the table below. GA4 Explorations provides Cohort, Funnel, and Path visualizations. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Please select the session(s) you wish to attend below. Adobe Analytics API and Livestream customers using Adobe I/O JWT credentials must migrate to Adobe I/O OAuth Server-to-Server credentials by January 1, 2025. Optimization Program Macro-Analysis. Upgrading to Adobe Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. Find out more about. They provide unmatched query performance, comprehensive access to Adobe Analytics data and metadata, and seamlessly integrate with your favorite analytics tools. toll (+1) 408. Contribution Analysis is available in Analysis Workspace for customers of Adobe Analytics Premium. Adobe Analytics is an enterprise analytics platform with a focus on quantitative analytics. This feature is useful if want to target a test based on attribute data, or make the data available for segmentation in. Pros: Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. Read reviews from other software buyers about Adobe Analytics. Evaluating plusses and minuses of Adobe Analytics and Google Analytics. Adobe Analytics Premium—Managed Services offerings 1. Read the article below in order to calculate the total cost of. The real power in Adobe Analytics comes from one of its newer reporting tools, called Adobe Analytics Workspace. New IPs used by Adobe Analytics Data Feeds and Data Warehouse egress in the London Data. Because we make it easy to collect and integrate data from virtually any channel and we prioritize artificial intelligence, machine learning, and predictive. This cookie is set by the customer's domain after the AMCV cookie is set by the client. With Adobe Target, you get AI-powered testing, personalisation and automation at scale, so you can find that one customer out of a million and give them what they want. Adobe Analytics 2. . Microsoft Dynamics 365 Customer Insights. 2. Our drivers offer the fastest and easiest way to connect real-time Adobe Analytics data with BI, analytics, reporting and data visualization technologies.